What is at stake?
Why is this important?
Aligning operations with the mission from the beginning allows the company to grow in the right direction, to adopt a responsible by design approach, and thus to achieve a good overall performance.
To do this, the startup relies on two pillars:
1️⃣ The power of alignment
For the responsible engagement approach to be credible and consistent, there must be alignment between:
- An inspiring purpose
- Responsible operations in daily practices
- And a responsible economic model.
Ex: Is my startup's mission to promote inclusion reflected in the company itself and its operations?
2️⃣ The power of beginnings
Thinking about internal operations responsibly from the start helps you to build the company on the healthiest foundation possible. While everything is still being established, the startup benefits from the flexibility and agility necessary to align all the different dynamics.
Three actions to implement right now
1️⃣ Conduct an audit of current practices
Evaluate current operations in light of the mission: Are they in line with the startup's mission? Based on this evaluation, identify strengths and weaknesses.
2️⃣ Implement "good practices" to limit risks
The role of good practices is to ensure that the company's mission has been taken into account in every strategic decision and that the entire team shares a commitment to aligning between internal operations and the mission.
3️⃣ Integrate alignment into the company culture
Clearly communicate the values and mission to the initial employees and encourage their active engagement in them.
Regularly measure the alignment of operations using KPIs to evaluate the startup's effectiveness in achieving its mission.
Regularly reassess practices to ensure that they are still in line with the startup's mission.
📚 Further Reading
📘 ”Mission in a Bottle: The Honest Guide to Doing Business Differently - and Succeeding”
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